Growth of a Non-Profit: A Social Media Case Study: Massachusetts School Based Health Alliance

Abstract

Social media is a powerful tool for non-profit organizations to build their online presence. It allows organizations to share their message on a global and local level. This project focuses on how a non-profit organization like the Massachusetts School Based Health Alliance, can grow their social media presence on Instagram, Facebook, and Twitter. By doing this, children and their families can get an inside glimpse of public health campaigns and the benefits of school-based health centers in their communities.