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    An Analysis of Operating Environment & Strategy: A Case Study of Tata Motor

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    Title
    An Analysis of Operating Environment & Strategy: A Case Study of Tata Motor
    Author
    Crawford, Michael J
    Date
    May 2016
    Subject
    SWOT analysis
    strategy implementation
    operating environment
    competition
    Tata Motors
    India
    
    Metadata
    Show full item record
    URI
    http://hdl.handle.net/20.500.13013/888
    Abstract
    This report provides an in-depth study of the environment in which India-based company Tata Motors competes. In order to understand key aspects of the company, a SWOT analysis was conducted to better determine both the internal and external aspects of the operating environment. Using this analysis in combination with a summary of the conditions in the domestic environment, suggested strategies are given. The purpose of these strategies is to provide creative, beneficial, and resourceful ways Tata can continue to succeed in the highly competitive automobile industry. Along with the general strategies, a brief implementation plan is given to demonstrate how to put these strategies into action.
    Advisor
    Gu, Jian
    Department
    Management
    Degree
    Bachelor of Science in Business Administration (BSBA)
    Collections
    Management Honors Theses
    Honors Theses

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