Case Study of TATA Motors: SWOT Analysis and Strategy Suggestions
| dc.contributor.advisor | Gu, James | en_US |
| dc.contributor.author | Colbert, Casey | |
| dc.creator | Colbert, Casey | en_US |
| dc.date | 2021-11-24T14:05:39.000 | en_US |
| dc.date.accessioned | 2021-11-29T11:35:42Z | |
| dc.date.available | 2021-11-29T11:35:42Z | |
| dc.date.issued | 2016-05-01 | en_US |
| dc.date.submitted | 2016-06-29T09:42:08-07:00 | en_US |
| dc.identifier | honors_theses/86 | en_US |
| dc.identifier.uri | http://hdl.handle.net/20.500.13013/886 | en_US |
| dc.description.abstract | According to the case study, the company, TATA Motors wants to have a multiband approach to competing in the global car industry. Based on the case-study, I analyzed the company as a whole in the global car industry and based on my findings figured out their SWOT (strengths, weaknesses, opportunities and threats). After figuring out their SWOT analysis, I suggested potential strategics that could possible lead to becoming stronger and having a chance in competing in the global car industry. | en_US |
| dc.title | Case Study of TATA Motors: SWOT Analysis and Strategy Suggestions | en_US |
| dc.type | Thesis | en_US |
| dc.legacy.pubstatus | published | en_US |
| dc.description.department | Management | en_US |
| dc.date.display | May 2016 | en_US |
| dc.type.degree | Bachelor of Science in Business Administration (BSBA) | en_US |
| dc.legacy.pubtitle | Honors Theses | en_US |
| dc.legacy.identifier | https://digitalcommons.salemstate.edu/cgi/viewcontent.cgi?article=1086&context=honors_theses&unstamped=1 | en_US |
| dc.legacy.identifieritem | https://digitalcommons.salemstate.edu/honors_theses/86 | en_US |
| dc.legacy.identifierfile | https://digitalcommons.salemstate.edu/context/honors_theses/article/1086/type/native/viewcontent | en_US |
