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    Exploring the Feasibility of a New Business Model in Videogame Streaming

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    Title
    Exploring the Feasibility of a New Business Model in Videogame Streaming
    Author
    Serra, Sean
    Date
    May 2020
    Subject
    business
    business model
    business practices
    live streaming
    videogames
    
    Metadata
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    URI
    http://hdl.handle.net/20.500.13013/751
    Abstract
    Live streaming is the practice of broadcasting live video from a device such as a computer or gaming console. “Streamers”, those who broadcast video, often do so of themselves playing video games or chatting with followers in real-time. This study explores the feasibility of the new business practice for video game streaming websites (also known as “platforms”) in which these websites contract streamers to stream exclusively on their platform. The point of this model is to maintain competition within the market as viewership becomes increasingly concentrated and heightens the importance of live streaming platforms to retain high-profile talent. Discussed throughout this paper are the current business models that streaming platforms utilize to generate income, with the industry-leading streaming platform Twitch being the focus of study. The study offers a critical analysis of the methods and perks these companies use to capture streamers on their platform. Research was conducted utilizing a mixture of online academic databases, reputable news articles, statistics, and case study. An online survey of Reddit users is used to better understand whether viewers of video game streams would support streamers financially by continuing the common act of donating to the streamer even after the streamer has been signed to a platform and guaranteed a source of income. This examination of the video game live streaming industry concludes with a determination of whether contracting streamers will develop into an industry practice or stand as an anomaly that is fated to fade away as the market grows.
    Advisor
    Daniell, Robert
    Department
    Business Administration
    Degree
    Bachelor of Science in Business Administration (BSBA)
    Collections
    Business Administration Honors Theses
    Honors Theses

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