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dc.contributor.advisorDaniell, Roberten_US
dc.contributor.authorAzam, Shaima
dc.creatorAzam, Shaimaen_US
dc.date2021-11-24T14:05:38.000en_US
dc.date.accessioned2021-11-29T11:33:10Z
dc.date.available2021-11-29T11:33:10Z
dc.date.issued2020-05-01en_US
dc.date.submitted2020-08-04T10:54:03-07:00en_US
dc.identifierhonors_theses/271en_US
dc.identifier.urihttp://hdl.handle.net/20.500.13013/747en_US
dc.description.abstractThis thesis details the steps necessary to successfully start a mobile restaurant operation (food truck) in the greater Boston area. A primary issue to consider before starting this business venture is the permitting process and what permits are necessary to operate a food truck. As such, a business plan will be required in order to be able to obtain the permits. Along with the business plan, a detailed marketing section illustrating the brand for the business is needed. The marketing plan will include a mission statement or a “why” page to include in our marketing. The vision for this section is to craft a statement that customers can associate our business with; telling the story of my family’s culture, why we pursued the business and emphasizing the importance of food and family. Another primary consideration is where to buy a food truck, how much capital is required, and determining costs of all the necessary renovations. There are many potentially overwhelming steps to starting a food truck, but this thesis will break those steps down into manageable sections to create a comprehensive plan to follow in order to successfully open a competitive and appealing food truck business in the Greater Boston Area.en_US
dc.titleNANU BARI: For People Who Love Desi Food – and Their Grandma: A Food Truck Business Planen_US
dc.typeThesisen_US
dc.legacy.pubstatuspublisheden_US
dc.description.departmentBusiness Administrationen_US
dc.date.displayMay 2020en_US
dc.type.degreeBachelor of Science in Business Administration (BSBA)en_US
dc.legacy.pubtitleHonors Thesesen_US
dc.legacy.identifierhttps://digitalcommons.salemstate.edu/cgi/viewcontent.cgi?article=1271&context=honors_theses&unstamped=1en_US
dc.legacy.identifieritemhttps://digitalcommons.salemstate.edu/honors_theses/271en_US
dc.legacy.identifierfilehttps://digitalcommons.salemstate.edu/context/honors_theses/article/1271/type/native/viewcontenten_US
dc.subject.keywordbusiness planen_US
dc.subject.keywordfood trucken_US


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