Show simple item record

dc.contributor.advisorMalloy, Marken_US
dc.contributor.authorTran, Duyen
dc.creatorTran, Duyenen_US
dc.date2021-11-24T14:05:38.000en_US
dc.date.accessioned2021-11-29T11:33:08Z
dc.date.available2021-11-29T11:33:08Z
dc.date.issued2020-05-01en_US
dc.date.submitted2020-08-04T10:54:03-07:00en_US
dc.identifierhonors_theses/265en_US
dc.identifier.urihttp://hdl.handle.net/20.500.13013/740en_US
dc.description.abstractAthleisure is a style of clothing that has a growing influence in American modern fashion as a result of its functionality and aesthetic. People from the East Coast are generally high career-driven yet health-conscious and fashion-forward. According to Gallup Healthways State of American Well-Being research, Boston is ranked number one in active living environment. We are constantly on the go and prioritize living a healthy lifestyle. Thus there is a high demand in fashion styles like athleisure, which can provide looks, quality and comfort at the same time. The objective of this project is to build the brand from market research and develop a cohesive brand identity.en_US
dc.titleWickedFit – An Athleisure Branden_US
dc.typeThesisen_US
dc.legacy.pubstatuspublisheden_US
dc.description.departmentArt + Designen_US
dc.date.displayMay 2020en_US
dc.type.degreeBachelor of Arts (BA)en_US
dc.legacy.pubtitleHonors Thesesen_US
dc.legacy.identifierhttps://digitalcommons.salemstate.edu/cgi/viewcontent.cgi?article=1265&context=honors_theses&unstamped=1en_US
dc.legacy.identifieritemhttps://digitalcommons.salemstate.edu/honors_theses/265en_US
dc.subject.keywordathleisureen_US
dc.subject.keywordfashionen_US
dc.subject.keywordgraphic designen_US


Files in this item

Thumbnail
Name:
tran_duyen_LATE_3788957_859772 ...
Size:
822.8Kb
Format:
PDF

This item appears in the following Collection(s)

Show simple item record