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    WickedFit – An Athleisure Brand

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    Title
    WickedFit – An Athleisure Brand
    Author
    Tran, Duyen
    Date
    May 2020
    Subject
    athleisure
    fashion
    graphic design
    
    Metadata
    Show full item record
    URI
    http://hdl.handle.net/20.500.13013/740
    Abstract
    Athleisure is a style of clothing that has a growing influence in American modern fashion as a result of its functionality and aesthetic. People from the East Coast are generally high career-driven yet health-conscious and fashion-forward. According to Gallup Healthways State of American Well-Being research, Boston is ranked number one in active living environment. We are constantly on the go and prioritize living a healthy lifestyle. Thus there is a high demand in fashion styles like athleisure, which can provide looks, quality and comfort at the same time. The objective of this project is to build the brand from market research and develop a cohesive brand identity.
    Advisor
    Malloy, Mark
    Department
    Art + Design
    Degree
    Bachelor of Arts (BA)
    Collections
    Art + Design Honors Theses
    Honors Theses

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