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    Professional Cuddling: Stigma, Market Business Plan

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    Title
    Professional Cuddling: Stigma, Market Business Plan
    Author
    Pike, Emily
    Date
    2018
    Subject
    cuddling
    market
    business plan
    
    Metadata
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    URI
    http://hdl.handle.net/20.500.13013/685
    Abstract
    Professional cuddling is an emerging business that has attracted media attention from major news sources. However there is little research on professional cuddling or its industry. A twenty-seven question survey designed to research potential stigmas, market, and opinions was distributed through social media and email. Based on preliminary results there is a market and interest for professional cuddling. Both the opinions and stigmas regarding professional cuddling are mixed. Through the presentation of the study and subsequent business plan, the business world will gain the knowledge of this burgeoning field and its feasibility. The world of business will also potentially gain a new company and new jobs.
    Advisor
    Daniell, Robert
    Department
    Management
    Business Administration
    Degree
    Bachelor of Science in Business Administration (BSBA)
    Collections
    Management Honors Theses
    Business Administration Honors Theses
    Honors Theses

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