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dc.contributor.advisorDaniell, Roberten_US
dc.contributor.authorMcDonough, Alex
dc.creatorMcDonough, Alexen_US
dc.date2021-11-24T14:05:38.000en_US
dc.date.accessioned2021-11-29T11:32:36Z
dc.date.available2021-11-29T11:32:36Z
dc.date.issued2018-01-01en_US
dc.date.submitted2018-11-06T11:48:08-08:00en_US
dc.identifierhonors_theses/208en_US
dc.identifier.urihttp://hdl.handle.net/20.500.13013/684en_US
dc.description.abstractThe phrase "The customer is always right" is one that alludes to the fact that customer service is extremely important, especially in the retail industry. However, what does it mean for the customer to be right, all the time? In order to learn more about this a survey was developed and distributed to gauge consumers' thoughts and feelings on certain aspects of shopping, management, store policies, and customer service, amongst other things. The results of the survey led to implications that customers are not actually sure what they want. Respondents of the survey contradict themselves based on their answers on multiple questions. Additionally, the respondents' answers to these questions contradict prior research. The results of the survey and how the customers answered could have a huge effect on how managers of the retail industry should handle customer problems.en_US
dc.titleThe Customer Is Always Right, Right?en_US
dc.typeThesisen_US
dc.legacy.pubstatuspublisheden_US
dc.description.departmentBusiness Administrationen_US
dc.description.departmentManagementen_US
dc.date.display2018en_US
dc.type.degreeBachelor of Science in Business Administration (BSBA)en_US
dc.legacy.pubtitleHonors Thesesen_US
dc.legacy.identifierhttps://digitalcommons.salemstate.edu/cgi/viewcontent.cgi?article=1208&context=honors_theses&unstamped=1en_US
dc.legacy.identifieritemhttps://digitalcommons.salemstate.edu/honors_theses/208en_US
dc.legacy.identifierfilehttps://digitalcommons.salemstate.edu/context/honors_theses/article/1208/type/native/viewcontenten_US
dc.subject.keywordcustomer serviceen_US
dc.subject.keywordretail industryen_US


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