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    The Major Factors That Contribute To E-Commerce Growth In The U.S And China: Analyses And Adoption By Morocco

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    Title
    The Major Factors That Contribute To E-Commerce Growth In The U.S And China: Analyses And Adoption By Morocco
    Author
    Kabbaj, Mohamed Walid
    Date
    2018
    Subject
    electronic commerce
    e-commerce
    mobile commerce
    m-commerce
    information technology in Morocco
    
    Metadata
    Show full item record
    URI
    http://hdl.handle.net/20.500.13013/681
    Abstract
    The purpose of this study is to research and analyze the growth of electronic commerce (e-commerce) in the United States and China. This thesis will focus on the evolution of mobile commerce (m-commerce) which implies conducting business transactions online through wireless handheld devices such as cellular phones and tablets. Through a review of literature, our first goal is to determine the major factors that contribute to advancements in e-commerce and especially mobile commerce in each of these two countries. The next part is to apply insights gleaned to Morocco, a Northern African country that has significantly developed its Information Technology (IT) infrastructures during the last few years, but has yet to fully embrace electronic commerce. The aim of this project is to establish those success factors for mobile commerce in Morocco.
    Advisor
    Jain, Anurag
    Department
    Marketing and Decision Sciences
    Business Administration
    Degree
    Bachelor of Science in Business Administration (BSBA)
    Collections
    Business Administration Honors Theses
    Marketing and Decision Sciences Honors Theses
    Honors Theses

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