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dc.contributor.advisorVincent, Cindyen_US
dc.contributor.authorDiamantides, Alyse
dc.creatorDiamantides, Alyseen_US
dc.date2021-11-24T14:05:38.000en_US
dc.date.accessioned2021-11-29T11:32:10Z
dc.date.available2021-11-29T11:32:10Z
dc.date.issued2018-01-01en_US
dc.date.submitted2018-11-06T11:30:12-08:00en_US
dc.identifierhonors_theses/171en_US
dc.identifier.urihttp://hdl.handle.net/20.500.13013/647en_US
dc.description.abstractThis project serves to clarify and simplify the brand identity of Creative Salem –– an integral organization that connects creative individuals, community and commerce in the city of Salem under owner and chief creator, John Andrews. After extensive background research and planning, a proposal report was created to highlight what Creative Salem is and how it helps the community. The goal was to lay the foundation of the brand from a public relations lens in order to help the business grow and continue to become more financially sustainable as it expands into more communities across the North Shore. For this project, I began by conducting background research on my client and establishing a PR plan with deadlines. As the timeline progressed, I created materials such as a mission statement, elevator pitch and media relations kit that included a backgrounder, news release, fact sheet, staff biographies, illustrated designs, and media links, along with other supporting documents. From then, I organized and conducted a focus group of 10 people to present the information I created and receive feedback. As a result, I listened and took into consideration their advice and presented the final materials to my client for ultimate review.en_US
dc.titleCreative Salem: A Public Relations Reporten_US
dc.typeThesisen_US
dc.legacy.pubstatuspublisheden_US
dc.description.departmentCommunicationsen_US
dc.date.display2018en_US
dc.type.degreeBachelor of Science (BS)en_US
dc.legacy.pubtitleHonors Thesesen_US
dc.legacy.identifierhttps://digitalcommons.salemstate.edu/cgi/viewcontent.cgi?article=1171&context=honors_theses&unstamped=1en_US
dc.legacy.identifieritemhttps://digitalcommons.salemstate.edu/honors_theses/171en_US
dc.legacy.identifierfilehttps://digitalcommons.salemstate.edu/context/honors_theses/article/1171/type/native/viewcontenten_US
dc.subject.keywordpublic relationsen_US
dc.subject.keywordcampaignen_US
dc.subject.keywordcommunityen_US
dc.subject.keywordartsen_US
dc.subject.keywordcreative individualsen_US


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