Marketing Makeup: How Advertising Cosmetics Affects Consumers

DeBelen, Bianca

dc.contributor.advisor	Kelkar, Mayuresh	en_US
dc.contributor.author	DeBelen, Bianca
dc.creator	DeBelen, Bianca	en_US
dc.date	2021-11-24T14:05:37.000	en_US
dc.date.accessioned	2021-11-29T11:29:04Z
dc.date.available	2021-11-29T11:29:04Z
dc.date.issued	2016-12-01	en_US
dc.date.submitted	2017-09-20T12:36:06-07:00	en_US
dc.identifier	honors_theses/131	en_US
dc.identifier.uri	http://hdl.handle.net/20.500.13013/605	en_US
dc.description.abstract	As a young woman who wears makeup, I notice new makeup trends in society. I see what the popular look is, and I understand the inspiration behind that look. Trends in makeup seem to be changing at rapid speeds, with new styles and ideas appearing every few weeks. Style icons are changing weekly, with focus moving from Angelina Jolie to Kylie Jenner. With trends changing to quickly, there must be a psychology behind it. The marketing major in me wants to discover why these trends are changing so rapidly. Are makeup consumers influencing these changes? Are advertisers influencing these changes? Are advertisers going too far with the advertising of makeup and cosmetics?	en_US
dc.title	Marketing Makeup: How Advertising Cosmetics Affects Consumers	en_US
dc.type	Thesis	en_US
dc.legacy.pubstatus	published	en_US
dc.description.department	Business Administration	en_US
dc.date.display	December 2016	en_US
dc.type.degree	Bachelor of Science (BS)	en_US
dc.legacy.pubtitle	Honors Theses	en_US
dc.legacy.identifier	https://digitalcommons.salemstate.edu/cgi/viewcontent.cgi?article=1131&context=honors_theses&unstamped=1	en_US
dc.legacy.identifieritem	https://digitalcommons.salemstate.edu/honors_theses/131	en_US
dc.legacy.identifierfile	https://digitalcommons.salemstate.edu/context/honors_theses/article/1131/type/native/viewcontent	en_US
dc.subject.keyword	advertising	en_US
dc.subject.keyword	consumer behavior	en_US
dc.subject.keyword	cosmetics	en_US
dc.subject.keyword	makeup	en_US
dc.subject.keyword	psychology	en_US