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    Marketing Makeup: How Advertising Cosmetics Affects Consumers

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    Title
    Marketing Makeup: How Advertising Cosmetics Affects Consumers
    Author
    DeBelen, Bianca
    Date
    December 2016
    Subject
    advertising
    consumer behavior
    cosmetics
    makeup
    psychology
    
    Metadata
    Show full item record
    URI
    http://hdl.handle.net/20.500.13013/605
    Abstract
    As a young woman who wears makeup, I notice new makeup trends in society. I see what the popular look is, and I understand the inspiration behind that look. Trends in makeup seem to be changing at rapid speeds, with new styles and ideas appearing every few weeks. Style icons are changing weekly, with focus moving from Angelina Jolie to Kylie Jenner. With trends changing to quickly, there must be a psychology behind it. The marketing major in me wants to discover why these trends are changing so rapidly. Are makeup consumers influencing these changes? Are advertisers influencing these changes? Are advertisers going too far with the advertising of makeup and cosmetics?
    Advisor
    Kelkar, Mayuresh
    Department
    Business Administration
    Degree
    Bachelor of Science (BS)
    Collections
    Business Administration Honors Theses
    Honors Theses

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