Now showing items 21-38 of 38

    • Numbers Never Lie, And Baseball Is The True Class Of Professional Sports

      Gao, Hongtao; Petrocelli, Neil (2019-05-01)
      This thesis focuses on the contracts given out in baseball and football, by ownership, to their respective players. It delves into the specifics and loopholes of said contracts. The MLB Players Association (players that fight for their rights) has never been better whereas the NFLPA has never been worse. Issues ranging from the length of playing career in each sport, the guarantees in contracts, and how the players are treated physically and socially is examined. It is clear that NFL implementing the MLB’s contract structure would be most beneficial to their respective players. All contracts in such a violent sport should be fully guaranteed in regards to injuries. Furthermore, the NFL needs to mirror the MLB’s ethical practices in order to be a fair and just league.
    • The Power Of Sensory Marketing In Controlled Consumer Sales

      Bahnan, Nisreen; Hamilton, Ariel (2019-05-01)
      Have you ever wondered why you are drawn to certain products over others? The use of our senses is something which cannot be controlled and is often taken for granted, yet sensory stimulation is what shapes both how we perceive the world around us and how we react to it. This thesis studies how visual, auditory, olfactory, and tactile appeal can be used in a point-of-purchase retail display to positively influence consumer perception of a product or company and push the consumer to make a purchase. By setting up two mock retail displays with contrasting sensory stimuli, the thesis determines 1. Whether appeal to one sense evokes a stronger response from the consumer than appeal to other senses and 2. Which characteristics, such as a particular color or product arrangement, have the greatest impact on increasing positive perception of the display and ultimately leads to more sales. By determining what consumers best respond to, businesses will be able to adopt more effective sensory practices which may increase their profit while consumers will enjoy a more comfortable shopping experience.
    • The Power Of Persistence: Harnessing Time Management Through App Design

      McArdle, John; Cabana, Nael (2018-01-01)
      As a young adult finalizing his Bachelor’s Degree, it is important to overcome the limitations of poor time-management skills in order to prioritize one’s best performance. In this case study, I analyze the results of strategically reassessing one’s personal time-management skills through the usage of accessible task management tools alongside the development of a time-budgeting discipline. This study describes the development of this process from a rough initial adoption of software-based time-management tools to the creation of an app prototype whose purpose is to encourage time-management. This prototype is structured with proper user experience (UX) in mind while maintaining compliance with guidelines to fulfill its core feature integrity. The ongoing development of this prototype is sectioned into a sequence of design that is representative of key components of understanding time-management, and its potential if harnessed correctly within an everyday workflow. t to overcome the limitations of poor time-management skills in order to prioritize one’s best performance. In this case study, I analyze the results of strategically reassessing one’s personal time-management skills through the usage of accessible task management tools alongside the development of a time-budgeting discipline. The final results of this prototype development are represented in various graphical mockups that showcase the user experience of the application, how the prototype is compliant with self-imposed design rules, and the impacts that developing this prototype has had on personal time-management skills.
    • Market Basket: The Study Of A Company's Conflict And Resolution

      McArdle, John; Connors, Devon (2018-01-01)
      In 2014 thousands of Market Basket employees and customers stood together in what became known as one of the largest labor disputes of the decade. The purpose of this research is to understand why customers and employees stood behind Arthur T. Demoulas during the Market Basket labor dispute of 2014, and briefly explore the conflict that began that dispute. Using articles written during the time of the dispute and other secondary data collected about the company, this study examines the conflict that led to the events that transpired during 2014. Additionally, interviews conducted with both employees and customers will highlight the role stakeholders had in saving the company. Results indicate that conflict within the company began with the shareholders and that the resolution was made possible by the stakeholders.
    • The Customer Is Always Right, Right?

      Daniell, Robert; McDonough, Alex (2018-01-01)
      The phrase "The customer is always right" is one that alludes to the fact that customer service is extremely important, especially in the retail industry. However, what does it mean for the customer to be right, all the time? In order to learn more about this a survey was developed and distributed to gauge consumers' thoughts and feelings on certain aspects of shopping, management, store policies, and customer service, amongst other things. The results of the survey led to implications that customers are not actually sure what they want. Respondents of the survey contradict themselves based on their answers on multiple questions. Additionally, the respondents' answers to these questions contradict prior research. The results of the survey and how the customers answered could have a huge effect on how managers of the retail industry should handle customer problems.
    • Professional Cuddling: Stigma, Market Business Plan

      Daniell, Robert; Pike, Emily (2018-01-01)
      Professional cuddling is an emerging business that has attracted media attention from major news sources. However there is little research on professional cuddling or its industry. A twenty-seven question survey designed to research potential stigmas, market, and opinions was distributed through social media and email. Based on preliminary results there is a market and interest for professional cuddling. Both the opinions and stigmas regarding professional cuddling are mixed. Through the presentation of the study and subsequent business plan, the business world will gain the knowledge of this burgeoning field and its feasibility. The world of business will also potentially gain a new company and new jobs.
    • The Major Factors That Contribute To E-Commerce Growth In The U.S And China: Analyses And Adoption By Morocco

      Jain, Anurag; Kabbaj, Mohamed Walid (2018-01-01)
      The purpose of this study is to research and analyze the growth of electronic commerce (e-commerce) in the United States and China. This thesis will focus on the evolution of mobile commerce (m-commerce) which implies conducting business transactions online through wireless handheld devices such as cellular phones and tablets. Through a review of literature, our first goal is to determine the major factors that contribute to advancements in e-commerce and especially mobile commerce in each of these two countries. The next part is to apply insights gleaned to Morocco, a Northern African country that has significantly developed its Information Technology (IT) infrastructures during the last few years, but has yet to fully embrace electronic commerce. The aim of this project is to establish those success factors for mobile commerce in Morocco.
    • Business Model For Tender Love And Care Yoga Studio

      McArdle, John; Tierno, Cameryn (2018-01-01)
      The proposed business model for the Tender Love and Care Yoga Studio (TLC) was developed as a part of an Honors Thesis by the author, Cameryn Tierno. TLC strives to provide its students with accessible yoga classes that are relaxing and rejuvenating. TLC’s staff and environment fosters relaxation and acceptance, while also offering practical stress-relieving techniques that are beneficial to all. The report presents the various methodologies and tools used for developing the business model and states the individual development plan for Cameryn Tierno as a yoga instructor and business woman before embarking on the journey of becoming a business owner. The report is concluded with Cameryn’s personal reflection of her experience completing this project.
    • Vitae, Vix Humane, The Resonance Of Machine Intelligence: Implications For Now And Into The Future For The World Of The Orthodox Human

      Manago, Saverio; Plummer, Victoria (2018-01-01)
      As technology has made its way into our hearts and homes, we’ve developed an insurmountable dependency on its effectiveness. Through technology, we can come far closer to our perceived effectiveness, whatever that may be, than with our human spectrum-- riddled with mistakes and errant processes. When electricity came into our world, it enabled globalization and triggered an inventive revolution far quicker than anything seen before in human history (citi.io). This was first a phenomenon, followed by a reluctantly accepted truth, and now an expectation to adhere to the new changes of a technologically advanced society. With the presence of the internet, we have created something that had never existed before-- measurable, interconnected online data, and the new trigger to the technological revolution: Artificial Intelligence (A.I). The impact of A.I for the average, societally developed nation is expected to be immense, and just like electricity, a complete change of basic life expectation. This thesis will review the current developing state of A.I (which may be much farther on its way than suspected by the majority of the public) and just how immersed in human life it is going to be. Intelligence can be implemented just about everywhere and it certainly will be in our developmental timeline. Installations of A.I will be around us, among us and within us, and the original separators from human intelligence may not be as vast an idea as originally thought, even on paper. The term and title of this work, Vitae, Vix Humane means in Latin, “Live, Scarcely Human,” encompasses what most of the ongoing Machine Learning Projects intend to make us do in the imminent future.
    • On Latino Representation In Theatre

      Cunningham, William; Mateo, Jazmine (2018-01-01)
      Theatre is becoming more inclusive, more diverse, and I am intending on this paper to to shed light on it, so others may see this too. Growing up I didn’t see much Latino representation in Broadway theatre, so naturally the feeling I got when I was first presented with In the Heights by Lin Manuel Miranda at my high school was incredible. Seeing people on stage that looked like me and had stories like mine for the first time in my life was inspiring. It left me wondering, wanting, and curious to see what else was out there. I also want young people, such as the ones I have run theatre workshops for in my hometown in the summer, to know, that should they choose to pursue theatre, they have role models to look up to in the field and plays that tell stories they can really relate to. This was my inspiration for my thesis. I conducted research on Latinos and Latinas in theatre and interviewed people in the field to hear their experiences. I have also collected data to find out if the number of Latinos in theatre is growing or diminishing. During my research I concentrated on how many Latino actors were playing Latino roles, how many Latinos were playing non-Latino roles, how many plays exist that realistically display Latinos, and what the future of Latino theatre will look like. This is information I want others so that they can see Latino theatre in a new light.
    • The Portrayal Of Environmental Corporate Social Responsibility (1970’S-2010): A Look At The New Yorker’s Cartoons

      Blaber, Zlatinka; Herrera, Jessica (2018-01-01)
      Corporate Social Responsibility (CSR) has become a hot topic. This thesis focuses on analyzing the way environmental CSR has been depicted over 40 years (1970-2010) by cartoon artists in The New Yorker magazine. The research question addressed is: How have The New Yorker cartoonists’ views of Carroll’s (1991) CSR components changed over time? This study adopts a mixed methods methodology – qualitative visual methods (cartoon analysis) and quantitative counting of instances of presence of certain elements or lack thereof. An in-depth qualitative and quantitative analysis of eight selected cartoons was performed. The qualitative part of the analysis was done by partially adopting Carroll’s framework of CSR, i.e. by adopting three of the four Carroll’s (1991) components of CSR and the SCIM-C model. This model was used to analyze the cartoons from a historical context. The quantitative part of the analysis was done by counting the number of “yes” and “no” answers to several questions based on the same work. The results of the analysis demonstrate that throughout the specified time period, 1970 to 2010, cartoonists viewed corporations and corporate executives as primarily profit driven, disregarding of ethical societal expectations, and rather careless about complying with existing environmental laws.
    • Are Private Nonprofit Colleges And Universities In Compliance With Unrelated Business Income Regulations?

      McArdle, John; Bedard, Danielle (2018-01-01)
      Nonprofit status is granted to entities organized for a charitable, educational, religious or scientific purpose. Nonprofits are not liable for income tax on their revenues as long as the revenues are related to their core mission. As colleges and universities struggle in an era of declining resources they often seek alternate streams of revenue; some of these look more like businesses and less like nonprofits. This created the question: are nonprofit colleges and universities complying with the unrelated business income (UBI) laws and regulations? The Internal Revenue Service (IRS) audited a sample of thirty-four college and universities and found that 90% of them were underreporting their UBI. UBI is income generated from any activity that is not related to a nonprofit institutionÕs core mission. Some examples of these activities are: selling clothing, receiving revenue from a fitness center, and offering sports camps over the summer. This study evaluated tax returns from a randomized sample of forty private higher education institutions to determine whether they were compliant with IRS regulations. Several data points were examined to assess the validity of the institution's income reported.
    • Identifying Predictor Variables Of Academic Performance For Student-Athletes

      Luther, Raminder; Marcelino, Justin (2017-05-01)
      Numerous studies have been conducted over the years to find out exactly what factors play a primary role in determining the academic success of student-athletes in college. The purpose of this paper is to conduct a survey on existing writings and literature pertaining to this relationship. Using secondary data from the National Collegiate Athletics Association (NCAA) and various academic journals, this paper examines the factors and conditions that affect academic performance as well as their level of impact. One would generally expect that participation in collegiate athletics would lead to better academic performance because the organized regimen of the competitive season may carry over into the student-athlete’s academic life. However, research findings show that this is not always the case. Studies have shown that student-athletes participating in a high-profile sport with high time demands such as basketball and football are found to perform better academically in the off-season despite taking fewer courses during the season. Although the NCAA reported that graduation rates of Division I student-athletes had gone up considerably over the last 15 years, a closer look at the report indicates that the rates differ based on other factors. Based on the literature, factors that may impact academic performance are high school GPA, type of sport, race, gender, and university ranking on U.S. News’ “Best Colleges.”
    • An Investigation Into The Financial Strength Of Higher Education Institutions: Predicting Potential Risk Factors Of Closure

      McArdle, John; Colina, Fernando; Hatfield, Whitney (2016-12-01)
      There are thousands of colleges in the US, and hundreds that fit into the small, private, non-profit, liberal arts focused market segment. The colleges in this market segment have seen financial struggle in the past decade, (Martin 2009). The following research analyzes this market segment by documenting business statistics and indicators derived from various sources. These sources include the Integrated Postsecondary Education Data System, Moody’s Investors Service, 990 tax forms released by Guidestar’s non-profit database, and news articles from reputable journals. Colleges that struggle tend to: 1) depend on tuition for a majority of their revenues, 2) grant large institutional scholarships to a majority of students, 3) have a low full time instructional staff percentage and 4) have negative core operating margins. Data suggest additional potential risk factors of institutional failure and these will be discussed in the scope of this paper. The following analysis classifies colleges into three categories indicating status: exemplary, at risk, and closed. Colleges that have been coded as at risk status may use the produced list of potential risk factors as a benchmark of how to design a proper, sustainable business model for their college.
    • Marketing Makeup: How Advertising Cosmetics Affects Consumers

      Kelkar, Mayuresh; DeBelen, Bianca (2016-12-01)
      As a young woman who wears makeup, I notice new makeup trends in society. I see what the popular look is, and I understand the inspiration behind that look. Trends in makeup seem to be changing at rapid speeds, with new styles and ideas appearing every few weeks. Style icons are changing weekly, with focus moving from Angelina Jolie to Kylie Jenner. With trends changing to quickly, there must be a psychology behind it. The marketing major in me wants to discover why these trends are changing so rapidly. Are makeup consumers influencing these changes? Are advertisers influencing these changes? Are advertisers going too far with the advertising of makeup and cosmetics?
    • Improving the Student Navigation Center One Minute at a Time: Using Queuing Theory to Predict Wait Times

      Goodof, David; Stangas, Alexis Mary (2016-05-01)
      The Student Navigation Center at Salem State University is a one stop shop where students can receive help for anything they need. It includes Financial Aid, the Bursar's office, the Registrar and the Clipper Card Office and provides several services to students. A one stop shop is a great way to better services to students, but along with the implementation many problems can arise such as congestion and long wait times. The Student Navigation Center has made several improvements since they first transitioned into a one stop shop in order to better their services to students and make things as easy and quick as possible. However, there have been several complaints in regards to lines being very long and students wanting to know how long they are going to be waiting before they can go inside. Queuing theory is an analysis tool that can predict wait times and improve those times by adjusting the arrival rate, the service rate or the number of servers. This paper analyzes the improvements made along with further improvements that need to be made at the Student Navigation Center and provides a queuing analysis for the Financial Aid and Student Accounts services. These services were chosen due to their high importance to students and the high volume of students that come in for problems or questions relating to them. The paper gives an idea of how the Student Navigation Center functions and what they have done to help their students and the queuing analysis shows what can be done to further serve the needs of students by predicting and improving wait times for Financial Aid and Student Accounts.
    • These Heels Were Made For Working: Women’s Appearance in the Workplace

      Little, Lillian; Salazar, Beatriz Alexandra (2016-05-01)
      Do women's choice in apparel, hair, makeup, and overall appearance have an impact in the way they are perceived in the world of business? In careers that are predominantly male, are women not taken seriously based on how they look? We challenge the idea that a woman can't be attractive, confident, and smart. With research taken from academic journals and prominent magazines, we explore whether or not there is a gender barrier in the workplace. The findings are geared towards young women entering the business world so they can be better prepared for the scene of a male-dominated field.
    • How Student Veterans at Salem State University Cope with College Challenges

      McArdle, John; Johnson, Rachel (2016-05-01)
      This is a study on how student veterans at Salem State University have been able to overcome challenges they have faced in college using the leadership skills they acquired during their service in the military. I conducted a qualitative inquiry by interviewing 4 student veterans who are currently attending Salem State University. These interviews were between 15 and 25 minutes in length and were composed of semi-structured, open ended questions involving military experience, college experience, challenges faced in college, and leadership. After conducting these interviews and analyzing the data, I found that this group of student veterans who attend Salem State University do in fact use leadership skills acquired in the military to cope with challenges. I conducted this study, because it is important that the community be aware of what positive skills student veterans have, as well as the leadership skills they are equipped with to overcome challenges. From this study I was able to find that this group of student veterans who attend Salem State University use several leadership skills to help them succeed in college and overcome challenges: self-discipline, self-confidence, endurance, determination, drive, respect, and positivity. Understanding what leadership skills these students have used to cope with difficulties they faced is significant, because it helps the university and community at large see what positive skills they have. It also can help with improving services for veterans on campus, by supporting them in using these skills in beneficial and productive ways, as in coming up with methods to get more veterans involved in events and to be overall successful. As the group of participants was small, further research should be done in order to have a more conclusive understanding of veterans at Salem State University.