• An Analysis of Operating Environment & Strategy: A Case Study of Tata Motor

      Gu, Jian; Crawford, Michael J (2016-05-01)
      This report provides an in-depth study of the environment in which India-based company Tata Motors competes. In order to understand key aspects of the company, a SWOT analysis was conducted to better determine both the internal and external aspects of the operating environment. Using this analysis in combination with a summary of the conditions in the domestic environment, suggested strategies are given. The purpose of these strategies is to provide creative, beneficial, and resourceful ways Tata can continue to succeed in the highly competitive automobile industry. Along with the general strategies, a brief implementation plan is given to demonstrate how to put these strategies into action.
    • Are Private Nonprofit Colleges And Universities In Compliance With Unrelated Business Income Regulations?

      McArdle, John; Bedard, Danielle (2018-01-01)
      Nonprofit status is granted to entities organized for a charitable, educational, religious or scientific purpose. Nonprofits are not liable for income tax on their revenues as long as the revenues are related to their core mission. As colleges and universities struggle in an era of declining resources they often seek alternate streams of revenue; some of these look more like businesses and less like nonprofits. This created the question: are nonprofit colleges and universities complying with the unrelated business income (UBI) laws and regulations? The Internal Revenue Service (IRS) audited a sample of thirty-four college and universities and found that 90% of them were underreporting their UBI. UBI is income generated from any activity that is not related to a nonprofit institutionÕs core mission. Some examples of these activities are: selling clothing, receiving revenue from a fitness center, and offering sports camps over the summer. This study evaluated tax returns from a randomized sample of forty private higher education institutions to determine whether they were compliant with IRS regulations. Several data points were examined to assess the validity of the institution's income reported.
    • The Big Four: A Comparison Of The Major Accounting Firms

      Chene, Douglas; Schembri, Austin (2022-05-01)
      This thesis compares and contrasts the similarities and differences found in the structure and procedures of the four largest public accounting firms. A list of the firms includes: Deloitte, KPMG, Ernst & Young, and PwC. They are multi-national firms with offices in Boston. The major research questions are: How do the four companies relate to one another? Is employee satisfaction and benefits varied or similar? Which one is a best fit for any applicant overall? Due to a shortage of entry level personnel in the accounting field, firms are currently searching for recent graduates to add to their team. These four enterprises are researched for their structure, services, employee benefits, revenue, important clients or number of clients, number of employees total, employee salaries, any bonuses given out, satisfaction of employees both past and present, and what the company does to help the community. Firms with optimal structures and procedures help to create the best work environment, the highest rate of employee satisfaction, and improves the quantity and quality of work being produced. All of these factors are crucial to contributing to the overall success of an accounting firm in the business world. The research is gathered from the four firms’ web sites and other sources. All information has been explained and examined to acquire a better understanding of which firms excel in certain areas. These conclusions may be used to assist current students, entry-level applicants, and even individuals already working in the accounting field in their job searches.
    • Breaking The Concrete Wall: The Challenges Facing African-American Women In The Workplace

      Mullane, Ken; Pierre, Fredna (2019-05-01)
      The glass ceiling is a term that refers to the barriers that prevent women from attaining top corporate positions within a company. This business term is used to describe the difficulties that all women face. In particular, the barriers that inhibit black women from advancing in their careers are so significant that they have been described as a concrete wall rather than a glass ceiling. The purpose of this research is to identify factors that exist within the corporate hierarchy that have led to the glass ceiling and to compare these factors with those that contribute to the concrete wall and negatively affect African-American women from attaining top managerial positions. Through an extensive literature review, this research intends to explain the work and efforts being done to reduce the disadvantages faced by black women.
    • Business Model For Tender Love And Care Yoga Studio

      McArdle, John; Tierno, Cameryn (2018-01-01)
      The proposed business model for the Tender Love and Care Yoga Studio (TLC) was developed as a part of an Honors Thesis by the author, Cameryn Tierno. TLC strives to provide its students with accessible yoga classes that are relaxing and rejuvenating. TLC’s staff and environment fosters relaxation and acceptance, while also offering practical stress-relieving techniques that are beneficial to all. The report presents the various methodologies and tools used for developing the business model and states the individual development plan for Cameryn Tierno as a yoga instructor and business woman before embarking on the journey of becoming a business owner. The report is concluded with Cameryn’s personal reflection of her experience completing this project.
    • Business Plan For Parlee’s Farm

      Daniell, Robert; Parlee, Caroline (2020-05-01)
      This is a detailed business plan for Parlee’s Farm in Chelmsford, Massachusetts. This is a unique location for a farm as it is in a suburban location that has pushed out most farms in the area and converted it into housing. It is in central Massachusetts about thirty miles from Boston. They are a small family farm that mostly does pick your own activities and operates a small farm stand that sells fruits and garden vegetables. It is about forty acres and they rent another twenty from the town giving them plenty of space to utilize. They face a unique set of challenges as they are a New England farm with rocky soils and a unique client base. This plan dictates how to continue their practices in a more successful manner and expand into new ways to expand while maintaining a profit. The farm currently grows strawberries, blueberries and garden vegetables, the plan details on how to expand into pumpkins, a maze, apples, raspberries and other money-making opportunities. The key point of this plan is to keep this business running and growing to support its family while overcoming the unique set of challenges facing a suburban New England town farm.
    • Business Plan for PAWSitively Fit Club: A Fitness Club designed for you and your Furry Friend

      Daniell, Robert; Roy, Samantha (2020-05-01)
      “PAWSitively Fit Club” founded by Samantha Roy, creates a way for our health conscience society to bring their dogs to the gym like you would with kids. This business plan will show the demand for canine/human fitness facilities, identify a target market to market “PAWSitively Fit Club” to. This business plan will analyze the emerging industry of canine/human fitness facilities and explain the “Human Canine Fitness Certification”. It will directly impact the wave of obese dogs and humans by promoting a fun, active lifestyle with a supportive community. The main questions this business plan will answer are: What business is PAWSitively Fit Club in? What service does it provide? Who is the target audience and what do they value? What is the vision and mission for the company? What is the sales and marketing strategy? Who is the competition? How do we find more of the right people? How will it on-board, train and develop the “right people”? Does it have the physical plant and equipment it will need? Do we have the capital we need? Will it generate the profits it needs? How will the business measure its success? What is our exit strategy? What are the short and long-term goals of the business?
    • Case Study of TATA Motors: SWOT Analysis and Strategy Suggestions

      Gu, James; Colbert, Casey (2016-05-01)
      According to the case study, the company, TATA Motors wants to have a multiband approach to competing in the global car industry. Based on the case-study, I analyzed the company as a whole in the global car industry and based on my findings figured out their SWOT (strengths, weaknesses, opportunities and threats). After figuring out their SWOT analysis, I suggested potential strategics that could possible lead to becoming stronger and having a chance in competing in the global car industry.
    • The Correct Response To 'Hey Boss Babe!' Is 'No': An Exploration Of The Recruiting Techniques Of Multilevel Marketing

      Bahnan, Nisreen; Ortiz, Marguerite (2022-05-01)
      While many people have heard the term “multilevel marketing”, most may not know what the term means and are not aware that the business model is controversial. Multilevel marketing, also known as MLM, sometimes referred to as network marketing or relationship marketing, is a version of direct selling where products are sold and bought through various channels of independent distributors. Many do not want to discuss the messy, unethical, and illegal business practices that may go on in the MLM community. With tactics such as undisclosed earnings and empty promises of effortless riches, MLM corporations enlist a variety of people who are looking for an easy and quick way to make money on the side, such as college students and mothers. While there is some research on the legal and moral issues of MLM — and that of MLM in relation to gender — there is little scholarly research using personal experiences to connect gender to the recruitment practices of MLM businesses. Not only do those at risk of being targeted by MLM deserve to know what warning signs to look for in a company, but victims of this system must have their voices and stories heard. Using surveying as a methodology, this research explores the cautionary signs and unethical recruitment practices of MLM corporations, with a specific emphasis on gender. This paper proves the hypothesis that MLM distributors and recruiters disproportionately target women, with 89% of those approached and 96% of participants in MLM identifying as female.
    • The Customer Is Always Right, Right?

      Daniell, Robert; McDonough, Alex (2018-01-01)
      The phrase "The customer is always right" is one that alludes to the fact that customer service is extremely important, especially in the retail industry. However, what does it mean for the customer to be right, all the time? In order to learn more about this a survey was developed and distributed to gauge consumers' thoughts and feelings on certain aspects of shopping, management, store policies, and customer service, amongst other things. The results of the survey led to implications that customers are not actually sure what they want. Respondents of the survey contradict themselves based on their answers on multiple questions. Additionally, the respondents' answers to these questions contradict prior research. The results of the survey and how the customers answered could have a huge effect on how managers of the retail industry should handle customer problems.
    • Exploring the Feasibility of a New Business Model in Videogame Streaming

      Daniell, Robert; Serra, Sean (2020-05-01)
      Live streaming is the practice of broadcasting live video from a device such as a computer or gaming console. “Streamers”, those who broadcast video, often do so of themselves playing video games or chatting with followers in real-time. This study explores the feasibility of the new business practice for video game streaming websites (also known as “platforms”) in which these websites contract streamers to stream exclusively on their platform. The point of this model is to maintain competition within the market as viewership becomes increasingly concentrated and heightens the importance of live streaming platforms to retain high-profile talent. Discussed throughout this paper are the current business models that streaming platforms utilize to generate income, with the industry-leading streaming platform Twitch being the focus of study. The study offers a critical analysis of the methods and perks these companies use to capture streamers on their platform. Research was conducted utilizing a mixture of online academic databases, reputable news articles, statistics, and case study. An online survey of Reddit users is used to better understand whether viewers of video game streams would support streamers financially by continuing the common act of donating to the streamer even after the streamer has been signed to a platform and guaranteed a source of income. This examination of the video game live streaming industry concludes with a determination of whether contracting streamers will develop into an industry practice or stand as an anomaly that is fated to fade away as the market grows.
    • Financial Stability In Not-For-Profit Organizations: A Case Study

      Daniell, Robert; Anderson, Olivia (2019-12-01)
      A nonprofit organization (NPO), is defined as a business “not conducted or maintained for the purpose of making a profit” (merriamwebster.com). However, to pursue the goal of benefiting society, a nonprofit must have enough funds in order to further their mission. Nonprofits rely heavily on government funding, outside donations, and fundraising to get what they need, but the amount received by an organization fluctuates year to year which makes budgeting and accounting difficult. This thesis will work to evaluate the financial and business processes of the not-for-profit organization called Partners in Development located in Ipswich Massachusetts. Partners in Development is a recognized 501(c)(3) organization that sends teams of volunteers to Haiti, Guatemala, Peru, and the Mississippi Delta to build homes, and provide medical care and clean water to those in need. Based off of extensive research in the not-for-profit sector as well as an interview with the organization’s President; this thesis will identify and explain the business and financial practices of this organization that result in its success, and serve as an example for those wishing to pursue their lifelong dream of helping others.
    • How Student Veterans at Salem State University Cope with College Challenges

      McArdle, John; Johnson, Rachel (2016-05-01)
      This is a study on how student veterans at Salem State University have been able to overcome challenges they have faced in college using the leadership skills they acquired during their service in the military. I conducted a qualitative inquiry by interviewing 4 student veterans who are currently attending Salem State University. These interviews were between 15 and 25 minutes in length and were composed of semi-structured, open ended questions involving military experience, college experience, challenges faced in college, and leadership. After conducting these interviews and analyzing the data, I found that this group of student veterans who attend Salem State University do in fact use leadership skills acquired in the military to cope with challenges. I conducted this study, because it is important that the community be aware of what positive skills student veterans have, as well as the leadership skills they are equipped with to overcome challenges. From this study I was able to find that this group of student veterans who attend Salem State University use several leadership skills to help them succeed in college and overcome challenges: self-discipline, self-confidence, endurance, determination, drive, respect, and positivity. Understanding what leadership skills these students have used to cope with difficulties they faced is significant, because it helps the university and community at large see what positive skills they have. It also can help with improving services for veterans on campus, by supporting them in using these skills in beneficial and productive ways, as in coming up with methods to get more veterans involved in events and to be overall successful. As the group of participants was small, further research should be done in order to have a more conclusive understanding of veterans at Salem State University.
    • Identifying Predictor Variables Of Academic Performance For Student-Athletes

      Luther, Raminder; Marcelino, Justin (2017-05-01)
      Numerous studies have been conducted over the years to find out exactly what factors play a primary role in determining the academic success of student-athletes in college. The purpose of this paper is to conduct a survey on existing writings and literature pertaining to this relationship. Using secondary data from the National Collegiate Athletics Association (NCAA) and various academic journals, this paper examines the factors and conditions that affect academic performance as well as their level of impact. One would generally expect that participation in collegiate athletics would lead to better academic performance because the organized regimen of the competitive season may carry over into the student-athlete’s academic life. However, research findings show that this is not always the case. Studies have shown that student-athletes participating in a high-profile sport with high time demands such as basketball and football are found to perform better academically in the off-season despite taking fewer courses during the season. Although the NCAA reported that graduation rates of Division I student-athletes had gone up considerably over the last 15 years, a closer look at the report indicates that the rates differ based on other factors. Based on the literature, factors that may impact academic performance are high school GPA, type of sport, race, gender, and university ranking on U.S. News’ “Best Colleges.”
    • Improving the Student Navigation Center One Minute at a Time: Using Queuing Theory to Predict Wait Times

      Goodof, David; Stangas, Alexis Mary (2016-05-01)
      The Student Navigation Center at Salem State University is a one stop shop where students can receive help for anything they need. It includes Financial Aid, the Bursar's office, the Registrar and the Clipper Card Office and provides several services to students. A one stop shop is a great way to better services to students, but along with the implementation many problems can arise such as congestion and long wait times. The Student Navigation Center has made several improvements since they first transitioned into a one stop shop in order to better their services to students and make things as easy and quick as possible. However, there have been several complaints in regards to lines being very long and students wanting to know how long they are going to be waiting before they can go inside. Queuing theory is an analysis tool that can predict wait times and improve those times by adjusting the arrival rate, the service rate or the number of servers. This paper analyzes the improvements made along with further improvements that need to be made at the Student Navigation Center and provides a queuing analysis for the Financial Aid and Student Accounts services. These services were chosen due to their high importance to students and the high volume of students that come in for problems or questions relating to them. The paper gives an idea of how the Student Navigation Center functions and what they have done to help their students and the queuing analysis shows what can be done to further serve the needs of students by predicting and improving wait times for Financial Aid and Student Accounts.
    • An Investigation Into The Financial Strength Of Higher Education Institutions: Predicting Potential Risk Factors Of Closure

      McArdle, John; Colina, Fernando; Hatfield, Whitney (2016-12-01)
      There are thousands of colleges in the US, and hundreds that fit into the small, private, non-profit, liberal arts focused market segment. The colleges in this market segment have seen financial struggle in the past decade, (Martin 2009). The following research analyzes this market segment by documenting business statistics and indicators derived from various sources. These sources include the Integrated Postsecondary Education Data System, Moody’s Investors Service, 990 tax forms released by Guidestar’s non-profit database, and news articles from reputable journals. Colleges that struggle tend to: 1) depend on tuition for a majority of their revenues, 2) grant large institutional scholarships to a majority of students, 3) have a low full time instructional staff percentage and 4) have negative core operating margins. Data suggest additional potential risk factors of institutional failure and these will be discussed in the scope of this paper. The following analysis classifies colleges into three categories indicating status: exemplary, at risk, and closed. Colleges that have been coded as at risk status may use the produced list of potential risk factors as a benchmark of how to design a proper, sustainable business model for their college.
    • The Major Factors That Contribute To E-Commerce Growth In The U.S And China: Analyses And Adoption By Morocco

      Jain, Anurag; Kabbaj, Mohamed Walid (2018-01-01)
      The purpose of this study is to research and analyze the growth of electronic commerce (e-commerce) in the United States and China. This thesis will focus on the evolution of mobile commerce (m-commerce) which implies conducting business transactions online through wireless handheld devices such as cellular phones and tablets. Through a review of literature, our first goal is to determine the major factors that contribute to advancements in e-commerce and especially mobile commerce in each of these two countries. The next part is to apply insights gleaned to Morocco, a Northern African country that has significantly developed its Information Technology (IT) infrastructures during the last few years, but has yet to fully embrace electronic commerce. The aim of this project is to establish those success factors for mobile commerce in Morocco.
    • Market Basket: The Study Of A Company's Conflict And Resolution

      McArdle, John; Connors, Devon (2018-01-01)
      In 2014 thousands of Market Basket employees and customers stood together in what became known as one of the largest labor disputes of the decade. The purpose of this research is to understand why customers and employees stood behind Arthur T. Demoulas during the Market Basket labor dispute of 2014, and briefly explore the conflict that began that dispute. Using articles written during the time of the dispute and other secondary data collected about the company, this study examines the conflict that led to the events that transpired during 2014. Additionally, interviews conducted with both employees and customers will highlight the role stakeholders had in saving the company. Results indicate that conflict within the company began with the shareholders and that the resolution was made possible by the stakeholders.
    • Marketing Makeup: How Advertising Cosmetics Affects Consumers

      Kelkar, Mayuresh; DeBelen, Bianca (2016-12-01)
      As a young woman who wears makeup, I notice new makeup trends in society. I see what the popular look is, and I understand the inspiration behind that look. Trends in makeup seem to be changing at rapid speeds, with new styles and ideas appearing every few weeks. Style icons are changing weekly, with focus moving from Angelina Jolie to Kylie Jenner. With trends changing to quickly, there must be a psychology behind it. The marketing major in me wants to discover why these trends are changing so rapidly. Are makeup consumers influencing these changes? Are advertisers influencing these changes? Are advertisers going too far with the advertising of makeup and cosmetics?
    • NANU BARI: For People Who Love Desi Food – and Their Grandma: A Food Truck Business Plan

      Daniell, Robert; Azam, Shaima (2020-05-01)
      This thesis details the steps necessary to successfully start a mobile restaurant operation (food truck) in the greater Boston area. A primary issue to consider before starting this business venture is the permitting process and what permits are necessary to operate a food truck. As such, a business plan will be required in order to be able to obtain the permits. Along with the business plan, a detailed marketing section illustrating the brand for the business is needed. The marketing plan will include a mission statement or a “why” page to include in our marketing. The vision for this section is to craft a statement that customers can associate our business with; telling the story of my family’s culture, why we pursued the business and emphasizing the importance of food and family. Another primary consideration is where to buy a food truck, how much capital is required, and determining costs of all the necessary renovations. There are many potentially overwhelming steps to starting a food truck, but this thesis will break those steps down into manageable sections to create a comprehensive plan to follow in order to successfully open a competitive and appealing food truck business in the Greater Boston Area.