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    Mental Health Declassified Nonprofit Organization: How well does Mental Health Declassified utilize Instagram for outreach

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    Title
    Mental Health Declassified Nonprofit Organization: How well does Mental Health Declassified utilize Instagram for outreach
    Author
    Dos Santos-Aguiar, Stephanie
    Date
    April 27, 2026
    Subject
    Mental Health Declassified
    Instagram
    Outreach
    Gender
    Age
    
    Metadata
    Show full item record
    URI
    http://hdl.handle.net/20.500.13013/3918
    Abstract
    This study looks at Mental Health Declassified's Instagram analytics to understand audience outreach and engagement effectiveness. Results showed that females, existing followers, users in the United States, and individuals aged 25–34 make up a greater number of engagers on Instagram. While males, non-followers, international users, and age groups (13–24) and (35–65+) engage the least. Knowing the outreach helps understand how Mental Health Declassified can adjust and make Instagram more inclusive to all groups. With a broader outreach, Mental Health Declassified can reach more people who may need help and create a bigger impact on mental health in every community.
    Sponsor
    MacTaylor, Christine
    Department
    Healthcare Studies
    Collections
    Spring
    Spring

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