Captivate from the Start: The Redesign – Pownal Veterinary Website Design

Abstract

In today's fast-paced digital environment, a company's website serves as the initial point of contact between a business and its patients. Establishing a first impression that matters is very important for future business with potential patients. When patients feel at ease and safe they are more likely to come back for additional services and even promote your business by word of mouth for free because of how you made them feel. Having a website that is easy to navigate that answers most common questions is a must have for a business to succeed. In reviewing this veterinary clinics’ website, it was clear that it had not have been updated for a while, with old pictures and outdated information. It was determined that it would be in the best interest of the company to invest time in redesigning the website and research how to have a website that attracts new customers and is easy to navigate. The completed redesign includes the 8 essentials of an effective website and should provide an informative platform for years to come.