Check Us Out: Grassroot Marketing Strategy to Introduce Allergy Services to Library Patrons

Abstract

This internship project focused on developing and implementing a targeted marketing and community outreach plan to increase awareness of food allergy desensitization services offered at New England Food Allergy Treatment Center . The initiative included creating educational materials, distributing informational flyers at local libraries, and conducting new patient surveys to measure the campaign’s effectiveness. A SurveyMonkey questionnaire was sent to all new patients to track referral sources and evaluate whether community outreach impacted patient acquisition. Results demonstrated increased community engagement and a higher percentage of new patients citing library outreach as their referral source. This project highlights the importance of strategic outreach in improving patient awareness of specialized healthcare services.