Food Accessibility and Affordability in Salem: Promoting Healthier Food Options through HIP

Abstract

This senior internship project aimed to increase awareness of the Healthy Incentives Program [HIP] and its benefits. HIP provides access to healthier food options and significantly boosts community engagement. Flyers were created, translated from English to Spanish, and distributed at the Salem Farmer’s Market and on various social media platforms. Data was available that represented the average HIP households and new beneficiaries by month. However, due to limited time and resources available to Salem farmers, no comprehensive data was available on their HIP beneficiary usage.