Utilizing Alternative Healing Methods: Assessing the Clientele of Massage Therapy Service

Abstract

Body & Soul Massage is an alternative healing center. Providing therapeutic massages, Thai massage, Swedish massage, and more. The objective of this senior internship project was to assess the demographics of the people who are utilizing massage therapy versus those who are not. And how to reach new clientele through advertisement (blogs and social media posts) and education. A 20-question (including demographic and client satisfaction questions, etc.) client survey was emailed. The survey yielded over 30 respondents. Overall responses were positive and showed that middle to older-aged women who reside locally utilize the massage therapy services at Body & Soul. The results also showed a need for advertisements and social media marketing targeting young people and males to increase clientele within these demographics.