Kathrine Thomas Photography: A Business Rebrand

Abstract

When you think of a company, you most likely picture their logo in your head. Having a recognizable brand is something that sets a business apart from others. This thesis focuses on rebranding my business, Kathrine Thomas Photography in order to appear more appealing and cohesive. This thesis examines the successes, weaknesses, opportunities, and threats my business faces with a SWOT analysis, and identifies current communication tactics and evaluates market competition in a situation analysis. This study also incorporates a survey of current clients to understand preferred communication modalities. As a result of this research, my website is now easier to navigate and informs potential clients about what it is like to work with me. I also created a brand identity kit that includes a color palette and typefaces to serve as a guide for my business. Overall, this research serves as a resource for small business owners in rebranding their own business. Website can be found at: www.kathrinethomasphotography.com