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dc.contributor.advisorVincent, Cindyen_US
dc.contributor.authorThomas, Kathrine
dc.creatorThomas, Kathrineen_US
dc.date.accessioned2022-02-15T16:41:18Z
dc.date.available2022-02-15T16:41:18Z
dc.date.issued2021en_US
dc.identifier.urihttp://hdl.handle.net/20.500.13013/2225en_US
dc.description.abstractWhen you think of a company, you most likely picture their logo in your head. Having a recognizable brand is something that sets a business apart from others. This thesis focuses on rebranding my business, Kathrine Thomas Photography in order to appear more appealing and cohesive. This thesis examines the successes, weaknesses, opportunities, and threats my business faces with a SWOT analysis, and identifies current communication tactics and evaluates market competition in a situation analysis. This study also incorporates a survey of current clients to understand preferred communication modalities. As a result of this research, my website is now easier to navigate and informs potential clients about what it is like to work with me. I also created a brand identity kit that includes a color palette and typefaces to serve as a guide for my business. Overall, this research serves as a resource for small business owners in rebranding their own business.en_US
dc.language.isoenen_US
dc.titleKathrine Thomas Photography: A Business Rebranden_US
dc.typeThesisen_US
dc.description.departmentMedia and Communicationen_US
dc.date.display2021en_US
dc.type.degreeBachelor of Science (BS)en_US


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