Marketing and Decision Sciences Honors Theses
The Major Factors That Contribute To E-Commerce Growth In The U.S And China: Analyses And Adoption By MoroccoThe purpose of this study is to research and analyze the growth of electronic commerce (e-commerce) in the United States and China. This thesis will focus on the evolution of mobile commerce (m-commerce) which implies conducting business transactions online through wireless handheld devices such as cellular phones and tablets. Through a review of literature, our first goal is to determine the major factors that contribute to advancements in e-commerce and especially mobile commerce in each of these two countries. The next part is to apply insights gleaned to Morocco, a Northern African country that has significantly developed its Information Technology (IT) infrastructures during the last few years, but has yet to fully embrace electronic commerce. The aim of this project is to establish those success factors for mobile commerce in Morocco.
Vitae, Vix Humane, The Resonance Of Machine Intelligence: Implications For Now And Into The Future For The World Of The Orthodox HumanAs technology has made its way into our hearts and homes, we’ve developed an insurmountable dependency on its effectiveness. Through technology, we can come far closer to our perceived effectiveness, whatever that may be, than with our human spectrum-- riddled with mistakes and errant processes. When electricity came into our world, it enabled globalization and triggered an inventive revolution far quicker than anything seen before in human history (citi.io). This was first a phenomenon, followed by a reluctantly accepted truth, and now an expectation to adhere to the new changes of a technologically advanced society. With the presence of the internet, we have created something that had never existed before-- measurable, interconnected online data, and the new trigger to the technological revolution: Artificial Intelligence (A.I). The impact of A.I for the average, societally developed nation is expected to be immense, and just like electricity, a complete change of basic life expectation. This thesis will review the current developing state of A.I (which may be much farther on its way than suspected by the majority of the public) and just how immersed in human life it is going to be. Intelligence can be implemented just about everywhere and it certainly will be in our developmental timeline. Installations of A.I will be around us, among us and within us, and the original separators from human intelligence may not be as vast an idea as originally thought, even on paper. The term and title of this work, Vitae, Vix Humane means in Latin, “Live, Scarcely Human,” encompasses what most of the ongoing Machine Learning Projects intend to make us do in the imminent future.
Improving the Student Navigation Center One Minute at a Time: Using Queuing Theory to Predict Wait TimesThe Student Navigation Center at Salem State University is a one stop shop where students can receive help for anything they need. It includes Financial Aid, the Bursar's office, the Registrar and the Clipper Card Office and provides several services to students. A one stop shop is a great way to better services to students, but along with the implementation many problems can arise such as congestion and long wait times. The Student Navigation Center has made several improvements since they first transitioned into a one stop shop in order to better their services to students and make things as easy and quick as possible. However, there have been several complaints in regards to lines being very long and students wanting to know how long they are going to be waiting before they can go inside. Queuing theory is an analysis tool that can predict wait times and improve those times by adjusting the arrival rate, the service rate or the number of servers. This paper analyzes the improvements made along with further improvements that need to be made at the Student Navigation Center and provides a queuing analysis for the Financial Aid and Student Accounts services. These services were chosen due to their high importance to students and the high volume of students that come in for problems or questions relating to them. The paper gives an idea of how the Student Navigation Center functions and what they have done to help their students and the queuing analysis shows what can be done to further serve the needs of students by predicting and improving wait times for Financial Aid and Student Accounts.