• Marketing the sport of basketball in the United States

      Andre, Dylan; Arena, Charlie; Dormer, John; Stankard, Samantha; Young, Alex; White, Michael; Satohunsala, Joona; Benguche, Khalill; Filip, Maddi; Grasso, Josh; et al. (2021-05-06)
      The purpose of this study is to provide best practices to advance the product, place, price andpromotion of basketball in the USA. The authors of this USA Basketball Marketing Plan based their findings on extensive research on both Elite and Mass Sport Development which formed the foundation for a survey for US Basketball Coaches and administrators to create a current view of the current landscape in basketball. This analysis will aide USA Basketball in its goal of promoting youth basketball, developing talent in basketball, recruiting superstars to participate in international events and games, and fostering elite talent to compete in international events. Youth children and female participants are the primary consumer participants for this marketing plan. USA Basketball is the governing body for men and womans basketball in the United States and is the focus organization for our marketing plan. The USA Basketballs Organizational Categories consistof: Professional, Collegiate, Scholastic, Youth and Associate
    • Surveying US basketball coaches and administrators to explore practices of integrated development of mass and high performance sport

      Arena, Charlie; Smolianov, Peter; Smolianov, Peter; Smolianov, Peter (2021-05-06)
      Since its inception in 1936, the United States Men’s Basketball team has won 18 medals in 19 Olympic appearances and 15 out 19 possible gold medals (79%). (Olympic.org) Since 1980, the United States Women’s Basketball team has won 9 medals in 10 Olympic appearances and 8 out 10 possible gold medals. (Olympic.org) Since 1980, the United States Men’s Basketball team has won 9 medals in 10 Olympic appearances and 7 out 10 possible gold medals. (Olympic.org)