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  • French Canadian Folktales

    Gross, Benjamin; Blood, Elizabeth; Stickney, Samantha (2022-05-01)
    Study something you care about, learn everything you can, and do your best work. Whether your passion is in mathematics, dance, or architecture, I’ve always been a firm believer that choosing to study something you love will make your university days immeasurably more fulfilling. My thesis titled “French Canadian Folktales” is a testament to this philosophy, as it is a marriage of the invaluable passions I’ve accrued during my time as a student: printmaking and French. My goal for this thesis was to create a highly collaborative experience that incorporates these two passions in a way that showcases both my translation and my studio time. Therefore, the following is the result of two semesters’ work crafting print illustrations under my thesis advisor, Professor Benjamin Gross. The translations were completed over three years with Professor Elizabeth Blood, alongside nine students of French: Kristen Burgess, Bayron Contreras, Patrick Delva, Sage Grant, Samantha Gurney, Raymond Harris, Rachael Kuper, Anna Snyder, and myself. The result is a collection of fifteen folktales from 19th century Québécois writers that undergraduate students and faculty have translated from French into English. All folktales have been assembled into a book and accompanied by my original prints. Through this project, may you not only find these stories amusing but also be able to experience the culture and literature of folktales from French-speaking Québec. Bonne lecture!
  • Silly Rabbit, Manipulative Marketing Tactics Are For Kids! – Exploring The Effectiveness Of Ethical Children's Cereal Packaging

    Alves, Brian; Malloy, Mark; Melin, Erin (2022-05-01)
    Through packaging design, designers visually communicate the personality, feel, and quality of a product to potential consumers. When analyzing packaging in the cereal industry, there is a clear line drawn between the playful visual style of cereal targeted at children, and the mature visual style of cereal targeted at adults. Although children’s cereal products are being advertised successfully, the majority of products themselves are often high in sugar, contain artificial flavoring, and include other non-beneficial ingredients. Healthy children’s cereal products rarely receive the same level of engaging and story driven branding that competing unhealthy brands receive. Thus, unethical design standards are used to capitalize off of young children who are unable to fully comprehend advertising efforts. Rather than using design to persuade children into becoming consumers of unhealthy cereal products, the author explored the effects of these tactics when applied to a healthier alternative. She hypothesized that if influential design tactics from unhealthy cereal brands were applied to the packaging of a healthier cereal product, then children may feel visually influenced to try better-for-you options. The author gathered research related to children’s marketing tactics, used her findings to redesign a healthy cereal product, and conducted in person mini-interviews with elementary aged children to test her design against competing brands. Her primary hypothesis was supported, suggesting that children find healthier options with engaging packaging more appetizing and interesting that traditional healthy options. As a result of her study, the author hopes to highlight the importance of ethical design application, and in doing so, encourage positive change within the graphic design and children’s consumer goods industries.
  • Non-Binary People Don't Owe You Androgyny

    Alves, Brian; Lan, Wendy (2022-05-01)
    Research and study regarding gender and the spectrum is still fairly new. Gender is not definitive between a black and white scale. It’s not all or nothing. Gender exists on a spectrum where gender expression widely varies from person to person. This project reflects from my own experience of being a non-binary person who uses they/them pronouns. More and more studies have been done in recent years surrounding those who identify with being non-binary, non-gender conforming, or genderqueer. The purpose of this project is to examine the visual culture attached to how non-binary people are represented in mainstream media, and how there are both positive and negative outcomes from these representations. While there is more inclusion now more than ever in media and entertainment, the popular aesthetics we see don’t always reflect in every identifying non-binary person. It is also important to note that non-binary aesthetics differ from person to person. How one person chooses to present themselves, may not hold the same truth for another person. The project will be geared towards an epistemology approach with relation to social constructionism. Though my experience does not reflect that of all genderqueer/non-binary people, I know there is truth behind the critique surrounding pop culture and mainstream media and how non-binary people are portrayed. This zine is less of a guide to understanding the non-binary person and more focused on stigmas and stereotypes perpetuated by the visual culture in mass media.
  • Photography in the World of Advertising

    Lewis, Richard; Gibbons, Michelle Patrice (2016-05-01)
    Photography in the World of Advertising is a photography portfolio focusing on commercial product photography. My portfolio, which contains 10 commercial product images, was completed over the course of one semester. The portfolio explores the different techniques used to photograph products for commercial uses, such as advertising, catalogs, or websites. I decided to use a mix of both on location and in studio photo-shoots to get a feel for the range of techniques used in both locations (backgrounds, natural lighting, artificial lighting, and environmental factors that could effect the shot).
  • Rosie the Photoshopped: An Exploration in the Media's Use of Women's Bodies

    Sinnett, Gretchen; Murphy, Jacquelyn (2015-05-01)
    This project focuses on the media's use of women's bodies and how Photoshop is used to twist and distort. What is twisted and distorted is now considered normal in today's society and it affects young girls every day. The number of cases of eating disorders has increased over the years and it is heavily influenced by the media. This project uses the silhouettes of photoshopped women printed on life-size paper. Visitors are encouraged to trace themselves in marker over the shadows. No shape will match because these shapes are unattainable and ridiculous. The goal of this project is to bring awareness to the media's twisted use of women's bodies and to get people talking about ways to fix it. In the end, there should be a rainbow of different body shapes on the papers. Every shape is unique and none should be shamed over others. The media does not define who you are. You do.
  • WickedFit – An Athleisure Brand

    Malloy, Mark; Tran, Duyen (2020-05-01)
    Athleisure is a style of clothing that has a growing influence in American modern fashion as a result of its functionality and aesthetic. People from the East Coast are generally high career-driven yet health-conscious and fashion-forward. According to Gallup Healthways State of American Well-Being research, Boston is ranked number one in active living environment. We are constantly on the go and prioritize living a healthy lifestyle. Thus there is a high demand in fashion styles like athleisure, which can provide looks, quality and comfort at the same time. The objective of this project is to build the brand from market research and develop a cohesive brand identity.
  • The Finer Things in Life

    Lewis, Richard; Gelinas, Emma (2014-05-17)
    Have you ever really looked at the shapes that make up the world around you? Have you ever noticed that your life is made up of repetitive forms that create a rhythm? This collection of photographs focuses closely on objects to show the repetition of life. Each photograph is taken in a way that highlights the small details of objects. Objects that you may see everyday, but may have never looked at in this way before. The "Finer Things in Life" is a collection of original photographs that are presented in a coffee table book. This book encompasses my photographic style. There is order, geometry, and repetition. These photographs utilize the elements and principles of design to create intriguing compositions that focuses the viewer's attention on the small details, or the finer things in life.
  • Studies in Angle and Shape: Paintings by Matt Curley

    Malloy, Mark; Curley, Matthew (2013-05-18)
    Paintings completed over the course of two semesters serve as the basis for this art exhibition in the Winfisky Gallery at Salem State University’s Ellison Campus Center. Abstract paintings in a variety of media explore visual themes such as landscape and architecture and make up a series of large and small canvases, as well as shaped panels. Each painting’s color palette relates to the natural landscape, but the mostly geometric compositions reflect inspiration found in both geology and architecture. The larger works expand upon ideas established in the smaller, mostly acrylic paintings but use more varied media to create layers of visual information and texture. An artist statement will be displayed alongside the paintings in the gallery. The exhibition will give me an opportunity to present a coherent body of work to the school community.
  • Developing Assessment Methods to Benefit Middle School Art Students

    Black, Meg; Melo, Christine (2016-01-01)
    The purpose of this study was to determine what assessment rubrics middle school art students find most beneficial. The need for more reliable and effective assessment tools for visual arts teachers is addressed. Literature is reviewed on the risks and benefits of assessment in art education; the variety of assessment strategies that are available for art teachers; and how to design a scoring rubric, which is the most common assessment strategy used among art teachers. Eighth-grade art students in Massachusetts were surveyed to determine which of three rubrics were most helpful to them. The results allow art teachers to better understand how to communicate students’ grades through rubrics, how much information to include in rubrics, and students’ preferred rubric formats. This study can help art teachers develop rubrics that are consistent with what students find most useful and maximize the benefits that assessment can provide to art students.