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dc.contributor.authorAndre, Dylan
dc.contributor.authorArena, Charlie
dc.contributor.authorDormer, John
dc.contributor.authorStankard, Samantha
dc.contributor.authorYoung, Alex
dc.contributor.authorWhite, Michael
dc.contributor.authorSatohunsala, Joona
dc.contributor.authorBenguche, Khalill
dc.contributor.authorFilip, Maddi
dc.contributor.authorGrasso, Josh
dc.contributor.authorSmolianov, Peter
dc.creatorAndre, Dylan
dc.creatorArena, Charlie
dc.creatorDormer, John
dc.creatorStankard, Samantha
dc.creatorYoung, Alex
dc.creatorWhite, Michael
dc.creatorSatohunsala, Joona
dc.creatorBenguche, Khalill
dc.creatorFilip, Maddi
dc.creatorGrasso, Josh
dc.creatorSmolianov, Peter
dc.date2021-11-24T14:05:45.000
dc.date.accessioned2021-11-29T12:22:45Z
dc.date.available2021-11-29T12:22:45Z
dc.date.issued2021-05-06
dc.date.submitted2021-08-20T12:42:03-07:00
dc.identifierresearchday/2021/undergradpres/20
dc.identifier.urihttp://hdl.handle.net/20.500.13013/1552
dc.description.abstractThe purpose of this study is to provide best practices to advance the product, place, price andpromotion of basketball in the USA. The authors of this USA Basketball Marketing Plan based their findings on extensive research on both Elite and Mass Sport Development which formed the foundation for a survey for US Basketball Coaches and administrators to create a current view of the current landscape in basketball. This analysis will aide USA Basketball in its goal of promoting youth basketball, developing talent in basketball, recruiting superstars to participate in international events and games, and fostering elite talent to compete in international events. Youth children and female participants are the primary consumer participants for this marketing plan. USA Basketball is the governing body for men and womans basketball in the United States and is the focus organization for our marketing plan. The USA Basketballs Organizational Categories consistof: Professional, Collegiate, Scholastic, Youth and Associate
dc.titleMarketing the sport of basketball in the United States
dc.typeevent
dc.legacy.pubstatuspublished
dc.contributor.sponsorSmolianov, Peter
dc.date.displayMay 6, 2021en_US
dc.date.displayMay 6, 2021
dc.legacy.pubtitleResearch Day
dc.legacy.identifieritemhttps://digitalcommons.salemstate.edu/researchday/2021/undergradpres/20
dc.legacy.identifierfilehttps://digitalcommons.salemstate.edu/context/researchday/article/1286/type/native/viewcontent


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