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    Marketing the Sport of Wrestling in the United States

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    Title
    Marketing the Sport of Wrestling in the United States
    Author
    Parise, Adam
    O'Neill, Shane
    Colman, Ron
    Negri, Michael
    Sanderson, Darren
    Williams, Sebastian
    Graziano, Brett
    Legere, Matthew
    Hodgkins, Noah
    Hicks, Justin
    O'Brien, Chris
    Benguche, Khalill
    Jones, Janard
    Gibney, Alicia
    Carvalho, Marcus
    Cifra, Madison
    Sullivan, Patrick
    Hibbert, Jake
    Castillo, Jaden
    Calabro, Shawn
    Molea, Brett
    Cesare, Matthew
    Van Bragt, Joey
    Beatrice, Carl
    Angiulo, Danae
    DeLuca, Dom
    Show allShow less
    Date
    May 4, 2020
    Subject
    sport development
    sport marketing
    USA
    wrestling
    
    Metadata
    Show full item record
    URI
    http://hdl.handle.net/20.500.13013/1427
    Abstract
    Referencing domestic and global practices, this study provides information on what might be implemented as best practices to advance the product, place, price and promotion of wrestling in the USA. The authors utilized the model of integrated elite and mass sport development from past research which formed the foundation for a questionnaire and interview schedule for US wrestling coaches and administrators to generate a snapshot of perceptions of the current sport system and possibilities for its further development and marketing.
    Sponsor
    Smolianov, Peter
    Department
    Sport and Movement Science
    Collections
    Undergraduate Presentations

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