http://hdl.handle.net/20.500.13013/55 Tue, 21 Apr 2026 09:38:43 GMT 2026-04-21T09:38:43Z http://hdl.handle.net/20.500.13013/3648 A Plain Language Guide To Personal Financial Planning Lam, Miranda This book on personal finance is designed to equip you with the skills and information you need to create and implement a personal financial plan to achieve your goals. It strives to maintain a balance between academic rigor and practical application. The book is organized into five modules: Introduction to financial planning; Personal financial planning foundation; Credit and banking; Financing major purchases; Investing and retirement planning. Each module contains two to three chapters. Each chapter provides learning objectives to explain what you will learn, exercises and examples to illustrate important concepts, a chapter summary, and end of chapter questions. Some chapters include downloadable spreadsheet templates. An integrated case featuring a young couple demonstrates each step of the financial planning process. At the end of each chapter is a personal financial plan assignment that will help you build your own personal financial plan as you progress through the book. This is an Open Educational Resource; the most current version is available at https://pressbooks.salemstate.edu/personalfinance/. This version of the book in the digital repository is from September 2025. Wed, 01 Jan 2025 00:00:00 GMT http://hdl.handle.net/20.500.13013/3648 2025-01-01T00:00:00Z http://hdl.handle.net/20.500.13013/3405 Consumer Perception Focus on Brand Alliance Okoro, Jeremiah Brand alliance is a marketing strategy where two brands collaborate. Brand alliances are fascinating, but the outcomes are difficult to predict. Studying why brands decide to join a brand alliance and what successful brand alliances have traditionally looked like can help identify profitable opportunities. Consumer reactions to brand alliances are also an important aspect of this relationship. Consumer feedback can be gathered instantly through social media analysis. Brand alliances are an increasingly common phenomena, as companies realize that these partnerships will cost fewer resources and can generate more revenue. This paper investigates the concept of brand alliance, specifically why brand alliances form and what aspects of brand alliance make the strategy successful. The focus will be on two kinds of brand alliances: ingredient branding and co-location. Wed, 01 May 2024 00:00:00 GMT http://hdl.handle.net/20.500.13013/3405 2024-05-01T00:00:00Z http://hdl.handle.net/20.500.13013/3411 The Impact Of COVID-19 On The Budgeting Strategies Of Entertainment Companies Pennimpede, Kayla The COVID-19 pandemic resulted in unprecedented disruptions across various sectors, profoundly impacting the entertainment sector. This study investigates the detailed effects of the pandemic on the financial strategies of three leading entertainment companies: The Walt Disney Company; Live Nation Entertainment Incorporated; Six Flags Entertainment Corporation. This research charts a comparative analysis of stock performance pre-pandemic, during its peak, and in the current landscape, compared with the S&P 500 index and the S&P Small Cap 600 Index, as provided by Bloomberg. This study aims to offer essential insight into the enduring repercussions of the COVID-19 pandemic on prominent companies, and their strategies for navigating these unprecedented challenges. This research also reveals the complex financial paths of these entertainment companies following the closure of their theme parks and venues. This uncovered the underlying dynamics that govern their weakening financial status. In addition to this analysis, this study also compared a comprehensive array of financial metrics, including an analysis of earnings per share, revenues, liquidity analysis, profitability indicators, capital structure, asset turnover ratios, and market value. The results indicated the financial weakening amidst the pandemic-induced challenges. The research findings demonstrate a substantial downturn in stock values and financial metrics during this period across these entertainment companies. The pandemic has created an enduring impact on their fiscal viability and a damper on strategic initiatives. The research indicated weakening trends and financial troubles for the long-term sustainability of these entertainment companies. Wed, 01 May 2024 00:00:00 GMT http://hdl.handle.net/20.500.13013/3411 2024-05-01T00:00:00Z http://hdl.handle.net/20.500.13013/3402 The Evolution of Accounting: The True Impact of Artificial Intelligence on Future Accountants Labbe, Jordyn This thesis serves to investigate the ways in which artificial intelligence (AI) is changing the accounting industry. The major research questions are: How is AI impacting the field of accounting? What are the potential impacts of AI on employment in the accounting field? To answer these questions, various AI methodologies were found. These methodologies do not have the same level of intelligence; therefore, they were organized under a framework of intelligence for better understanding. Similarly, the most practiced accounting processes were identified and arranged based upon the intelligent framework. After this process was completed, we arrived at the relationship between accounting processes, the applicable AI methodologies, and the associated levels of intelligence. This mapping enables us to see more clearly that the implementation of AI will impact accounting processes differently. Some processes are poised for an imminent take-over by AI. Other processes seem unlikely to be taken over by AI.  These conclusions may be used to assist future accountants and prepare them for the evolving industry that is requiring technological skills. These conclusions provide a more realistic assessment for future accountants. Wed, 01 May 2024 00:00:00 GMT http://hdl.handle.net/20.500.13013/3402 2024-05-01T00:00:00Z