Management
http://hdl.handle.net/20.500.13013/56
2024-03-29T11:02:32ZCosmetic Consumer Confidence: An Informed Approach To Shopping
http://hdl.handle.net/20.500.13013/2985
Cosmetic Consumer Confidence: An Informed Approach To Shopping
Rudzis, Gabriella
The growth of the cosmetics industry in recent years has made the purchasing of cosmetics more widespread as online shopping and social media have attracted new markets to the industry. The cosmetics industry has undergone changes to better accommodate these growing markets, and the demands of the consumers within them. So far, little research has been done on how ecommerce changes the way consumers purchase cosmetic products. This research project explores what factors currently affect consumer’s purchasing habits in the cosmetics industry. A survey was implemented to evaluate how cosmetic consumers across generations rate the significance of ingredients, production, environmental safety, labor rights, and trade practices within the cosmetics industry regarding their purchasing habits. The findings from the survey indicate that Gen X, followed closely by Gen Z, are the most active cosmetic consumers that engage in research regularly prior to their purchases. Compared to other generations, Gen X participates the most in the industry, and expresses the highest rates of interest and concern across all factors of the cosmetics industry. The data from this research also indicates that ingredient usage, environmental safety, and labor rights are the most important and most researched factors in a cosmetic consumer’s purchasing process. The insight from cosmetic consumers through this research better illustrate consumer buying power, market demands, and what factors cosmetic firms should focus on to better market their products and appeal to the most important needs and concerns of their customers.
2023-05-01T00:00:00ZThe Impact Of Cultural Similarities And Differences On Performance In Strategic Partnerships: An Integrative Perspective
http://hdl.handle.net/20.500.13013/1012
The Impact Of Cultural Similarities And Differences On Performance In Strategic Partnerships: An Integrative Perspective
Meirovich, Gavriel
This theoretical research endeavors to find common ground in the ostensibly inconsistent results of studies on the impact of cultural similarities and differences on strategic partnerships. Some findings suggested that partners have to possess similar cultural characteristics in order to achieve success while others showed that cultural distance had a positive effect on efficiency and the competitiveness of partnerships. This paper systematically analyzes the equivocal evidence of influence of both commonalities and differences on partnerships’ outcomes, highlighting conditions under which they can be either beneficial or dysfunctional. Several propositions are formulated in regard to the role of qualitative and quantitative differences in both organizational and national cultures. Further, the theoretical and practical implications are also discussed.
2010-03-01T00:00:00ZAn Analysis of Operating Environment & Strategy: A Case Study of Tata Motor
http://hdl.handle.net/20.500.13013/888
An Analysis of Operating Environment & Strategy: A Case Study of Tata Motor
Crawford, Michael J
This report provides an in-depth study of the environment in which India-based company Tata Motors competes. In order to understand key aspects of the company, a SWOT analysis was conducted to better determine both the internal and external aspects of the operating environment. Using this analysis in combination with a summary of the conditions in the domestic environment, suggested strategies are given. The purpose of these strategies is to provide creative, beneficial, and resourceful ways Tata can continue to succeed in the highly competitive automobile industry. Along with the general strategies, a brief implementation plan is given to demonstrate how to put these strategies into action.
2016-05-01T00:00:00ZCase Study of TATA Motors: SWOT Analysis and Strategy Suggestions
http://hdl.handle.net/20.500.13013/886
Case Study of TATA Motors: SWOT Analysis and Strategy Suggestions
Colbert, Casey
According to the case study, the company, TATA Motors wants to have a multiband approach to competing in the global car industry. Based on the case-study, I analyzed the company as a whole in the global car industry and based on my findings figured out their SWOT (strengths, weaknesses, opportunities and threats). After figuring out their SWOT analysis, I suggested potential strategics that could possible lead to becoming stronger and having a chance in competing in the global car industry.
2016-05-01T00:00:00Z