Bertolon School of Business
http://hdl.handle.net/20.500.13013/55
2024-03-29T05:48:56ZCosmetic Consumer Confidence: An Informed Approach To Shopping
http://hdl.handle.net/20.500.13013/2985
Cosmetic Consumer Confidence: An Informed Approach To Shopping
Rudzis, Gabriella
The growth of the cosmetics industry in recent years has made the purchasing of cosmetics more widespread as online shopping and social media have attracted new markets to the industry. The cosmetics industry has undergone changes to better accommodate these growing markets, and the demands of the consumers within them. So far, little research has been done on how ecommerce changes the way consumers purchase cosmetic products. This research project explores what factors currently affect consumer’s purchasing habits in the cosmetics industry. A survey was implemented to evaluate how cosmetic consumers across generations rate the significance of ingredients, production, environmental safety, labor rights, and trade practices within the cosmetics industry regarding their purchasing habits. The findings from the survey indicate that Gen X, followed closely by Gen Z, are the most active cosmetic consumers that engage in research regularly prior to their purchases. Compared to other generations, Gen X participates the most in the industry, and expresses the highest rates of interest and concern across all factors of the cosmetics industry. The data from this research also indicates that ingredient usage, environmental safety, and labor rights are the most important and most researched factors in a cosmetic consumer’s purchasing process. The insight from cosmetic consumers through this research better illustrate consumer buying power, market demands, and what factors cosmetic firms should focus on to better market their products and appeal to the most important needs and concerns of their customers.
2023-05-01T00:00:00ZThe Big Four: A Comparison Of The Major Accounting Firms
http://hdl.handle.net/20.500.13013/2668
The Big Four: A Comparison Of The Major Accounting Firms
Schembri, Austin
This thesis compares and contrasts the similarities and differences found in the structure and procedures of the four largest public accounting firms. A list of the firms includes: Deloitte, KPMG, Ernst & Young, and PwC. They are multi-national firms with offices in Boston. The major research questions are: How do the four companies relate to one another? Is employee satisfaction and benefits varied or similar? Which one is a best fit for any applicant overall? Due to a shortage of entry level personnel in the accounting field, firms are currently searching for recent graduates to add to their team. These four enterprises are researched for their structure, services, employee benefits, revenue, important clients or number of clients, number of employees total, employee salaries, any bonuses given out, satisfaction of employees both past and present, and what the company does to help the community. Firms with optimal structures and procedures help to create the best work environment, the highest rate of employee satisfaction, and improves the quantity and quality of work being produced. All of these factors are crucial to contributing to the overall success of an accounting firm in the business world. The research is gathered from the four firms’ web sites and other sources. All information has been explained and examined to acquire a better understanding of which firms excel in certain areas. These conclusions may be used to assist current students, entry-level applicants, and even individuals already working in the accounting field in their job searches.
2022-05-01T00:00:00ZThe Correct Response To 'Hey Boss Babe!' Is 'No': An Exploration Of The Recruiting Techniques Of Multilevel Marketing
http://hdl.handle.net/20.500.13013/2663
The Correct Response To 'Hey Boss Babe!' Is 'No': An Exploration Of The Recruiting Techniques Of Multilevel Marketing
Ortiz, Marguerite
While many people have heard the term “multilevel marketing”, most may not know what the term means and are not aware that the business model is controversial. Multilevel marketing, also known as MLM, sometimes referred to as network marketing or relationship marketing, is a version of direct selling where products are sold and bought through various channels of independent distributors. Many do not want to discuss the messy, unethical, and illegal business practices that may go on in the MLM community. With tactics such as undisclosed earnings and empty promises of effortless riches, MLM corporations enlist a variety of people who are looking for an easy and quick way to make money on the side, such as college students and mothers. While there is some research on the legal and moral issues of MLM — and that of MLM in relation to gender — there is little scholarly research using personal experiences to connect gender to the recruitment practices of MLM businesses. Not only do those at risk of being targeted by MLM deserve to know what warning signs to look for in a company, but victims of this system must have their voices and stories heard. Using surveying as a methodology, this research explores the cautionary signs and unethical recruitment practices of MLM corporations, with a specific emphasis on gender. This paper proves the hypothesis that MLM distributors and recruiters disproportionately target women, with 89% of those approached and 96% of participants in MLM identifying as female.
2022-05-01T00:00:00ZTraining For Success In The Age Of Globalization
http://hdl.handle.net/20.500.13013/2658
Training For Success In The Age Of Globalization
McCormack, Jared
Globalization has caused businesses to operate across varying cultures. Proper cultural training will maximize efficiency and minimize mistakes. This paper examines the relationship between Chinese and American cultural practices within this context. Based off of the cultural norms discussed and how they are specifically related to business, recommendations on how to implement training protocols to prepare employees for their new environment will be made.
2022-05-01T00:00:00Z