Loading...
The Customer Is Always Right, Right?
McDonough, Alex McDonough, Alex
McDonough, Alex
McDonough, Alex
Title
The Customer Is Always Right, Right?
Date
2018-01-01
Subject
customer service
retail industry
retail industry
Material type
Files
Loading...
auto_convert.pdf
Adobe PDF, 286.74 KB
Abstract
The phrase "The customer is always right" is one that alludes to the fact that customer service is extremely important, especially in the retail industry. However, what does it mean for the customer to be right, all the time? In order to learn more about this a survey was developed and distributed to gauge consumers' thoughts and feelings on certain aspects of shopping, management, store policies, and customer service, amongst other things. The results of the survey led to implications that customers are not actually sure what they want. Respondents of the survey contradict themselves based on their answers on multiple questions. Additionally, the respondents' answers to these questions contradict prior research. The results of the survey and how the customers answered could have a huge effect on how managers of the retail industry should handle customer problems.
Duration
Location
Advisor
Sponsor
Course
Department
Business Administration
Management
Management
Degree
Bachelor of Science in Business Administration (BSBA)