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NANU BARI: For People Who Love Desi Food – and Their Grandma: A Food Truck Business Plan
Azam, Shaima Azam, Shaima
Azam, Shaima
Azam, Shaima
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Title
NANU BARI: For People Who Love Desi Food – and Their Grandma: A Food Truck Business Plan
Date
2020-05-01
Subject
business plan
food truck
food truck
Material type
Abstract
This thesis details the steps necessary to successfully start a mobile restaurant operation (food truck) in the greater Boston area. A primary issue to consider before starting this business venture is the permitting process and what permits are necessary to operate a food truck. As such, a business plan will be required in order to be able to obtain the permits. Along with the business plan, a detailed marketing section illustrating the brand for the business is needed. The marketing plan will include a mission statement or a “why” page to include in our marketing. The vision for this section is to craft a statement that customers can associate our business with; telling the story of my family’s culture, why we pursued the business and emphasizing the importance of food and family. Another primary consideration is where to buy a food truck, how much capital is required, and determining costs of all the necessary renovations. There are many potentially overwhelming steps to starting a food truck, but this thesis will break those steps down into manageable sections to create a comprehensive plan to follow in order to successfully open a competitive and appealing food truck business in the Greater Boston Area.
Duration
Location
Advisor
Sponsor
Course
Department
Business Administration
Degree
Bachelor of Science in Business Administration (BSBA)